Dilmah tasked us with introducing their new Single Origin Iced Teas – a product range poised to disrupt the Australian and New Zealand RTD beverage market with its exceptional taste and focus on ethical sourcing. Our solution? 'Drink Better' - a powerful platform that spoke to both, a superior taste experience and a commitment to people and planet.
We delivered a comprehensive 360 campaign, orchestrating impactful content creator collaborations, evocative branding films, and high-visibility OOH executions to make a splash across the summer.
Building on the momentum of a highly successful RTD summer campaign we delivered, Digination now manages Dilmah Australia's complete digital presence. Our mandate now encompasses social media strategy and execution, SEO, performance-driven marketing initiatives and engaging EDMs.
We strategically collaborated with Dilmah's most endearing asset to produce a video that powerfully communicated their purpose story. The result? Significant organic reach and deeper connection with their audiences.
